personal care assistant + medical content marketer
PORTFOLIO
CASE STUDIES
3D HEALTHCARE
I interviewed the surgeon whose procedure was the basis of this case study and wrote about the benefits of 3D printing in surgical planning and how it helps patients and families to comprehend complex procedures and disease states.
Click here to view the case study
3D HEALTHCARE
I interviewed KOLs, wrote the case study and worked with the creative department on the design.
Click here to view the case study
NEW PRODUCT CAMPAIGN
WEBSITE COPY
I wrote the copy and worked in tandem with the IT and creative departments to create the web page for the launch of the J5 medical and dental 3D printers.
Click here to view the web page
SOCIAL MEDIA POST
Utilizing the blog as part of the marketing plan, I ghost wrote the blog and worked with the editor and creative department to finalize the post.
Click here to view the LinkedIn post
3D DENTAL CASE STUDY
I interviewed KOLs, wrote the case study and worked with the creative department on the design.
Click here to read the case study
LEAD GENERATION CAMPAIGN
PROMOTIONAL PLAN
The purpose of this lead-generating landing page was to promote sales of an endoscope drying cabinet with the launch of an integrated marketing campaign.
The components of the campaign were digital content, email marketing, digital advertising, social media and webinars.
Click here to view the promotional plan
LANDING PAGE
I collaborated with a web developer, creative manager and outside agency to create the Rely On Dry landing page and blog. I was also the copywriter, project manager and editor.
WHITE PAPER
The white paper, "It's Time to Hang HAIs Out to Dry," is the lead-generating content (gated asset) for Rely On Dry.
I wrote the copy in collaboration with an outside agency and worked with the creative manager on the design and layout.
Click here to read the white paper
INFOGRAPHIC
In addition to the gated asset above, additional
content was delivered to customers through a monthly blog and an infographic was sent to subscribers via e-mail and promoted on social media.
PRODUCT BROCHURE
The product brochure was created to assist the sales team, was distributed to current customers as well as available as a download on the corporate website and landing page.
Click here to view the product brochure
DIGITAL EDUCATION PROMOTIONS
NEWSLETTER
I worked with the education manager, creative manager and education writers to create and edit this newsletter.
In collaboration with the education manager, I wrote content for emails, designed the layout and automated the sends via Salesforce and AWeber.
SOCIAL MEDIA POST
I worked with the education manager and creative manager to create posts to support educational webinars and was responsible for sharing on social media.
INTERNAL COMMUNICATIONS
MARKETING MATERIALS
I worked with HR and the creative manager to create a campaign to promote positivity in the workplace. The campaign included print and digital posters, web banners, email marketing and a SharePoint page.