top of page

PORTFOLIO

Case Studies 
Screen Shot 2021-04-21 at 8.42.19 AM.png
Healthcare
Case Study 

I interviewed a KOL for this case study I wrote about the benefits of 3D printing in patient care and research. Specifically in patients with multiple sclerosis (MS) and glioblastoma multiforme (GBM).
 
Click here to view the case study

 
Screen Shot 2021-04-21 at 8.47.05 AM.png
Healthcare
Case Study 
I interviewed the surgeon whose procedure was the basis of this case study and I wrote about the benefits of 3D printing in surgical planning and how it helps patients and families to comprehend complex procedures and disease states.​
 
Click here to view the case study
Click here to view the social media post
New Product Campaign
Screen%20Shot%202021-04-21%20at%2010.10_
Web
Page
I wrote the copy and worked in tandem with the IT and creative departments to create the web page for the launch of the J5 medical and dental 3D printers. 
 
Click here to view the web page
 
Screen Shot 2021-04-21 at 10.25.34 AM.pn
Case
Study
I interviewed KOLs, wrote the case study and worked with the creative department on the design.
 
Click here to view the case study
 
Screen Shot 2021-04-21 at 10.34.22 AM.pn
Blog
Post
Utilizing the blog as part of the marketing plan, I ghost wrote the blog and worked with the editor and creative department to finalize the post.
 
Click here to view the blog post
 
Lead Generation 
Campaign 
Promotion
Plan
​The purpose of this lead-generating landing page was to promote sales of an endoscope drying cabinet with the launch of an integrated marketing campaign.
 
The components of the campaign were digital content, email marketing, digital advertising, social media and webinars.
 
Click here to view the promotional plan
Click here to view the product brochure
Landing Page
I collaborated with a web developer, creative manager and agency to create the Rely On Dry landing page and blog. I was also the copywriter, project manager and editor.
 
Click here to view the landing page
Gated
Asset
The white paper, "It's Time to Hang HAIs Out to Dry," is the lead-generating content (gated asset) for Rely On Dry.
 
I wrote the copy in collaboration with an agency and worked with the creative manager on the design and layout. 
Click here to read the white paper
Digital Content
In addition to the gated asset above, additional content was generated through a monthly blog and an infographic sent to subscribers via e-mail and promoted on social media. 

Click here to view the infographic
Promo
Calendar
The promotional plan I created for the landing page which included dates, deadlines, URL's, headlines, etc. In addition, it was also how I calculated the total cost which was almost 7K under budget.
 
Click here to view an the plan